Standard Issue x Power Home Remodeling

Each year, Power Home Remodeling hosts an unforgettable holiday celebration in Cancun, Mexico. But this isn't your typical company party—it's a three-day music festival featuring top-tier headliners, delicious food, and exclusive SWAG.

Our PR team partnered with Jimmy Gorecki’s clothing line, Standard Issue, to design exclusive merchandise for the event. After our internal design team finalized the concepts, the designs were handed off to Standard Issue for production. Once the merch was ready, our PR and Events teams required high-quality assets to promote the SWAG. That’s where my team and I stepped in. Under the guidance of our creative directors, we developed detailed production plans, curated moodboards, and crafted a comprehensive shot list for a full 8-hour photoshoot featuring Jimmy Gorecki himself and our model, Kayla Mastronardo. From set up day-of, shooting and capturing, to the hours put into editing these assets. My team and I completed this entire project under one month.